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Placing a website on Google might appear simple. There are lots of factors that influence when acquiring a place among the very first outcomes of the search engine. These are a few of the changes that will mark the future of SEO:

Pick your keywords well

Keyword research (or keyword research study) is a essential action in any method. This is not a novelty in SEO patterns in 2020, but it is still one of the phases to which we should pay more attention. Prior to beginning to create material for your site, you need to study in depth what kind of terms are the most demanded by your audience and what words interest you the most when it pertains to placing your service. There are tools, mostly paid, that can help you reach these conclusions, but the idea is to go to an SEO professional who looks after this stage for you. As soon as the examination is done, you will have 2 groups of keywords:

Those of the head. Generally they match the 3 or 4 words that best define your service. For that reason, the rational thing is to book the most popular put on the web.

Those of the long tail. They are not constantly offered the value they are worthy of, but they are fundamental in your technique. 77% of the traffic that reaches your site does so through these keywords, which are defined by being much more specific and having less competition Formulas like "Where to purchase sports clothing on the Internet?" Or "Tips to select your sports equipment" are 2 kinds of long tail keywords that will help you get quality traffic.

Investigate your competitors.

Not only do you have to take into account what users are looking for when we talk about SEO. Investigate in the search engine itself, search SERPs and see what results Google returns. By doing this you will be able to understand what your competitors does, detect errors in its strategy and benefit from them to reinforce your web placing.

To start with, naturalness

When it concerns developing content to work on your SEO positioning, you must not be consumed with Google's suggestions. They will spot it and punish you for it if you write only believing about the search engines. Focus on naturalness, write with the user in mind and prevent black hat SEO practices that will only injure your technique.

One of the most typical is the keyword stuffing (or excessive usage of keywords within the material of a website to try to provide more significance). Google detests this over-optimization. There is no percentage that defines a best number of keywords, although it is typically said that it is advised that they do not exceed 3% of the total text. a page with helpful, initial and well-structured details will be more trustworthy for Google and will have priority over an insubstantial one that duplicates a certain word a lot.

Semantic content: your brand-new finest buddy

In line with the above, because Google released its Hummingbird algorithm, the semantic material started to get vital value within the suggestions of organic positioning. Writing for human beings and not for online search engine is one of the primary maxims of SEO, and here comes into play a very crucial idea: polysemy. Increasingly, Google is able to understand the semantic relationship in between words, regardless of variations of gender, number or verbal conjugation. For that reason, it does not make sense to wager on different pages for keywords that have minimal distinctions between them. The perfect thing is to enhance each page around a series of words connected to each other at a semantic level, have fun with the synonyms and always put yourself in the place of the users.

Rich snippets to make you see

The actual translation of bit is a fragment. The bit is the extract of our site that Google shows in the search results if we talk about SEO. It is composed of a title, a description, and a URL. If this is appealing, detailed and also draws the user's attention, your CTR (or the user clicks rate to your website) will improve extremely substantially. Rich snippets (or rich snippets) are a extremely helpful resource to attain this visual effect. They are accomplished

Google started to provide worth to this type of format in 2013 and its value has not stopped growing until today, so it could not be missing from our list of SEO patterns in 2020. There are numerous kinds of snippets: occasions, people, products, recipes, videos, lists ... The most innovative is what is called Rank # 0, a format that appears above the organic outcomes. Another example is the Knowledge Graph, like the one in the previous image, which typically appears when trying to find an artist, a music group, a film ... There are numerous methods to execute them and most require a minimum understanding of programming and web advancement, but the effort It will be worth it.

The value of packing speed

The loading speed or WPO of a site is essential for SEO positioning. Since June of this year, Google will give top priority to sites whose mobile loading speed is outstanding. Users will leave the page prior to seeing the content and Google will penalize you if this is greater than 2-3 seconds. There are lots of aspects that influence this specification: the images, the theme of the web, hosting, the code itself ... This 2020 will be more vital than ever to have them all under control.

Placing a site on Google may seem basic. Investigate in the search engine itself, search SERPs and see what results Google returns. When it comes to producing content to work on your SEO placing, you should not be obsessed with Google's recommendations. If we talk about SEO, the bit is Helpful resources the extract of our website that Google shows in the search results. Google began to offer value to this type of format in 2013 and its significance has not stopped growing till today, so it might not be missing from our list of SEO patterns in 2020.